Jacob Dean Media

General Movie Marketing Techniques: TV Advertising Advertising Through Other Brands (Mc Donald's) Radio Advertising Merchandising Video Games Ways The Lego Movie Advertised: Lego Play Sets Related To The Film Intertextuality Within The Lego Movie Lego – appeals to kids and nostalgic adult Story Line – matrix story line Characters: Super Hero’s – appeals to super hero fans Starbucks – minor relation to Starbucks, “Overpriced Coffee” Gandalf & Dumbledore God – Morgan Freeman William Shakespeare Teenage Mutant Ninja Turtles Settings: Wild West (lighting) – allows relation to western cinema Sci-Fi Lighting – allows relation to sci-fi cinema audience Integration Of Businesses: On Sunday 9th of February, ITV teamed up with Lego and Warner Bro's to make an entire ad break made of Lego. This consisted of 5 ads as listed below. The 5 Commercials Made In Lego: British Heart Foundation Confused.com BT Infinity ...

Q) Explain two ways that newspapers are funded. (4 marks) A) Newspapers are funded through sales within shops and are also funded through advertising of other brands within the papers. Although, newspapers like the Guardian, also ask for donations on their online edition. Certain online editions of the newspapers will also include a pay wall which can only be passed through paying a certain fee. Q) "How does the observer reflect it's values and beliefs?" Discuss with reference to media language. A) The observer have a political left bias - they sway towards the labour party

Who Regulates: Radio: Ofcom Newspapers: IPSO - Independent Press Standards Organisation Television: Ofcom Films: BBFC - British Board of Film Clasification Computer Games: PEGI Adverts: ASA - Advertising Standards Authority

Paper 2: 1hour 15mins - 70 marks Target Audience: Age Range Gender Class Interests Ethnicity Practice Question What To Analyse: Masthead Main Image Minor Images Colour Pallet Lexis (teasers) Layout Q) Explain how media language has been used differently to represent/attract the target audience. A) Within both magazine covers, Top of the Pops and Mojo, media devices have been used in different ways to represent and attract their respective target audiences. Within the Top of the Pops magazine, the masthead has been used to represent and attract their target audience. This has been achieved through the use of pink, sparkly text in the masthead. This represents the target audience of younger females (under the age of 16) that live in working class or middle class households with the interest in pop music by using colours commonly associated with this target audience. With the use of the sparkles within the text too, this also represents the younger age ...

The Observer General Info First Issue Date: 1791 Editor: Paul Webster Political Bias: Left - Centre The Observer is a sister newspaper to the Guardian that releases a new issue every Sunday. Layout  Lexis:  Darker, bolder text for main story heading Large obvious aqua colour for TheObserver heading Images: Main photo in the middle of the page - drawing attention to it and the story Multiple additional stories with images line the right hand side of the page - drawing additional attention to them Typography: TheObserver is written in a rounded font portraying an easy to read experience Although, the main text of the magazine is in a more sharp font portraying a more formal message within the newspaper Colour Pallet: A soft red with a light blue mixed with a hint of yellow text to compliment the blue Other Features: Bright blue ad with yellow and white text to stand out to the consume Coloured top of page so as people 'scan' the page, they get...

   News Paper 1: War related headline: "Yard suspects Blake used two-way radio" - causing speculation within people who read the paper News Paper 2: News Paper 3:

Timeline Of News Technology Printing Press: An invention made in the 1440 by a German inventor, Johannes Gutenberg which streamlined the media industry by making news papers and other forms of written media easier to access by the public at the time.  Type Writer: The typewriter was made in 1878 by an American inventors, Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and Samuel W. Soule. This allowed faster typing speeds for news and other media forms, allowing for faster access to news by the general public and allowing more people to get into media and spread more stories. Morse Code: Within the mid 19th century, the American inventor, Samuel F. B. Morse created the Morse Code machine which allowed for increased far range communications and faster spread of news. Early Camera: In the 1816's, the first camera made by  Nicéphore Niépce  to capture images. This allowed proof for stories to be made, allowing stories to be fact checked....

Main Purpose For News   Information Education Entertainment Profit Influence/ Persuasion Newspapers: Newspapers are not PBS - like the BBC - they are commercial publications Over three quarters of the British press is owned by a handful billionaires Over a quarter of the press is owned by Lord Rothermere and just under 25% is owned by Rupert Murdock Fake News: Fake news is news created by both the media or by people that is factually incorrect and incites the spread of misinformation online or in newspapers.

Media Mock DIRT Question 1 DIRT Responce Within the extract, dialogue is used to create the meaning. This is used towards the middle of the extract during the lunch scene when a call from the radio comes through asking for assistance. The use of the dialogue, "Come on Jake!" is used when the radio call comes through, the other police officers leave the table and Jake stays, and PC Ryan Draper has to call on Jake to get him to move. This connotes an inexperienced reaction from Jake which juxtaposes the immediate reaction from the other, more experienced officers. Therefore, the meaning of inexperience of Jake is portrayed through the use of dialogue and actions from the senior police officers. Question 2 DIRT Responce [ADDITION TO THE FIRST PARAGRAPH] Whereas, within the extract, camerawork is used differently to portray the criminal's point of view. This is used when the group of robbers raid the news agents and the footage of the robbery is shown through the CCT...

Police Genre Conventions: Audience Expectations:  Violence Chase scene Generic police Exciting violence What Kind Of Characters: Good cop/bad cop Generic police officers Family issues What Locations: BTEC-Colchester Urban and rural Props: Handcuffs Police cars Police uniform Narrative: Plot enigma drives audience appeal  What do the opening scene and credits suggest/tell us about the genre, narrative and characters? What would the audience expect from the series? Within the opening sequence of Cuffs, the genre is portrayed differently to most crime dramas. This is shown in the opening sequence when most of the visuals are of graffiti, crime or deprived areas with parts where it shows the main police officers. This is also accompanied by yellow text which is different to most dramas which usually adopts the colour scheme of blue and black with the inclusions of red. This sets up the show to be a different from most within the genre.  ...

Q) Why was the pre-watershed scheduling of 8pm significant in terms of the representations they could offer? [3 marks] A) Due to the program being shown before the 8pm watershed, certain scenes may be inappropriate for certain viewers. These scenes include things like the nudist beach at the beginning - which some younger viewers may find disturbing - , murder - the murder of a person of differing ethnicity by a racist let out of prison - , and suicide attempts - an issue that is relatively high within teens and could be linked to partially promoting suicide as an option for younger, more exposed viewers. Q) How are the following areas represented in the episode: Ethnicity Gender Sexuality [10 marks] A) Within the episode of Cuffs (episode 1, season 1), areas like ethnicity, gender and sexuality are portrayed within and throughout the episode. The social, political, cultural climate at the time (2015) reflects the difference of that time to in the 1960's and the ch...

Cuffs Main Characters: Kilo (Chief Constable) - Black, Vet, Has Kids (1 son, 1 daughter) Jake Vickers - White, (gay?), Single, Inexperienced As An Officer, Smokes BTEC Sherlock - No Visible Emotion, Prevented The Suspected Pedo From Killing Himself Old Man Vickers (Police Superintendent Chalmers) - Affair With Blonde Lady, Has A Wife Dying Of Cancer Blonde Hair Lady - Got A Dog, Kinda Like A Crazy Cat Lady But With A Dog, Had An Affair With Superintendent Chalmers Storylines: Opening Scene - Stag Party Annoying Nudists Parallel Storyline - Jake Becomes Police Officer Experienced Officer That Takes On A Rookie That Skipped Classes Racist Let Out Of Prison - Kills A Black Guy In A Shop Two Women Rob A Shop (foreign people) And One Strips And Makes A Gay Guy Touch Her And The Other Films It (fu**ing 3rd wave feminism...) Summary A 22 year old man, Jake Vickers, starts his first day as a police man in Brighton. This episode follows through investigation on a rac...

L/O: Research the 2010's (UK) in terms of social, cultural and political climate of the decade; research TV usage in 2015 2015 Key Events: - 13th/14th November 2015 (Paris Attacks) - Germany Opening Borders To Refugees - David Cameron Legalising Gay Marriage (2015) - Obama Still President - No Donald Trump Yet :( - Bruce Jenner Magically Became Caitlin Jenner Political Stuff: David Cameron in charge UKIP more appealing due to Paris Attacks People scared of Islam Some Idiots: 3rd Wave Feminism Refugees & Tollerance Human Rights: BLM