News

The Observer

General Info

First Issue Date: 1791
Editor: Paul Webster
Political Bias: Left - Centre

The Observer is a sister newspaper to the Guardian that releases a new issue every Sunday.


Layout 

• Lexis: 
• Darker, bolder text for main story heading
• Large obvious aqua colour for TheObserver heading
• Images:
• Main photo in the middle of the page - drawing attention to it and the story
• Multiple additional stories with images line the right hand side of the page - drawing additional attention to them
• Typography:
• TheObserver is written in a rounded font portraying an easy to read experience
• Although, the main text of the magazine is in a more sharp font portraying a more formal message within the newspaper
• Colour Pallet:
• A soft red with a light blue mixed with a hint of yellow text to compliment the blue
• Other Features:
• Bright blue ad with yellow and white text to stand out to the consume
• Coloured top of page so as people 'scan' the page, they get attracted to the colours

The Audience 

• From the use of the typography, the formal or professional connotations of the main test portrays the target audience as educated individuals.
• Through the use of the extra features, like the ads for holidays, this portrays the target audience as middle-class individuals.
• Through the use of the imagery - of Barack Obama - this newspaper is targeted at 18+ individuals due to its political commentary.
• Through the use of the basic info, this portrays that this paper is targeted at left leaning people.