Lego Movie Marketing
General Movie Marketing Techniques: TV Advertising Advertising Through Other Brands (Mc Donald's) Radio Advertising Merchandising Video Games Ways The Lego Movie Advertised: Lego Play Sets Related To The Film Intertextuality Within The Lego Movie Lego – appeals to kids and nostalgic adult Story Line – matrix story line Characters: Super Hero’s – appeals to super hero fans Starbucks – minor relation to Starbucks, “Overpriced Coffee” Gandalf & Dumbledore God – Morgan Freeman William Shakespeare Teenage Mutant Ninja Turtles Settings: Wild West (lighting) – allows relation to western cinema Sci-Fi Lighting – allows relation to sci-fi cinema audience Integration Of Businesses: On Sunday 9th of February, ITV teamed up with Lego and Warner Bro's to make an entire ad break made of Lego. This consisted of 5 ads as listed below. The 5 Commercials Made In Lego: British Heart Foundation Confused.com BT Infinity ...