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Lego Movie Marketing

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General Movie Marketing Techniques: TV Advertising Advertising Through Other Brands (Mc Donald's) Radio Advertising Merchandising Video Games Ways The Lego Movie Advertised: Lego Play Sets Related To The Film Intertextuality Within The Lego Movie Lego – appeals to kids and nostalgic adult Story Line – matrix story line Characters: Super Hero’s – appeals to super hero fans Starbucks – minor relation to Starbucks, “Overpriced Coffee” Gandalf & Dumbledore God – Morgan Freeman William Shakespeare Teenage Mutant Ninja Turtles Settings: Wild West (lighting) – allows relation to western cinema Sci-Fi Lighting – allows relation to sci-fi cinema audience Integration Of Businesses: On Sunday 9th of February, ITV teamed up with Lego and Warner Bro's to make an entire ad break made of Lego. This consisted of 5 ads as listed below. The 5 Commercials Made In Lego: British Heart Foundation Confused.com BT Infinity ...

News

Q) Explain two ways that newspapers are funded. (4 marks) A) Newspapers are funded through sales within shops and are also funded through advertising of other brands within the papers. Although, newspapers like the Guardian, also ask for donations on their online edition. Certain online editions of the newspapers will also include a pay wall which can only be passed through paying a certain fee. Q) "How does the observer reflect it's values and beliefs?" Discuss with reference to media language. A) The observer have a political left bias - they sway towards the labour party

Regulatory Bodies

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Who Regulates: Radio: Ofcom Newspapers: IPSO - Independent Press Standards Organisation Television: Ofcom Films: BBFC - British Board of Film Clasification Computer Games: PEGI Adverts: ASA - Advertising Standards Authority

Paper 2 - Revision

Paper 2: 1hour 15mins - 70 marks Target Audience: Age Range Gender Class Interests Ethnicity Practice Question What To Analyse: Masthead Main Image Minor Images Colour Pallet Lexis (teasers) Layout Q) Explain how media language has been used differently to represent/attract the target audience. A) Within both magazine covers, Top of the Pops and Mojo, media devices have been used in different ways to represent and attract their respective target audiences. Within the Top of the Pops magazine, the masthead has been used to represent and attract their target audience. This has been achieved through the use of pink, sparkly text in the masthead. This represents the target audience of younger females (under the age of 16) that live in working class or middle class households with the interest in pop music by using colours commonly associated with this target audience. With the use of the sparkles within the text too, this also represents the younger age ...

News

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The Observer General Info First Issue Date: 1791 Editor: Paul Webster Political Bias: Left - Centre The Observer is a sister newspaper to the Guardian that releases a new issue every Sunday. Layout  Lexis:  Darker, bolder text for main story heading Large obvious aqua colour for TheObserver heading Images: Main photo in the middle of the page - drawing attention to it and the story Multiple additional stories with images line the right hand side of the page - drawing additional attention to them Typography: TheObserver is written in a rounded font portraying an easy to read experience Although, the main text of the magazine is in a more sharp font portraying a more formal message within the newspaper Colour Pallet: A soft red with a light blue mixed with a hint of yellow text to compliment the blue Other Features: Bright blue ad with yellow and white text to stand out to the consume Coloured top of page so as people 'scan' the page, they get...

News Paper Case Study Covers

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   News Paper 1: War related headline: "Yard suspects Blake used two-way radio" - causing speculation within people who read the paper News Paper 2: News Paper 3:

Technologies In News

Timeline Of News Technology Printing Press: An invention made in the 1440 by a German inventor, Johannes Gutenberg which streamlined the media industry by making news papers and other forms of written media easier to access by the public at the time.  Type Writer: The typewriter was made in 1878 by an American inventors, Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and Samuel W. Soule. This allowed faster typing speeds for news and other media forms, allowing for faster access to news by the general public and allowing more people to get into media and spread more stories. Morse Code: Within the mid 19th century, the American inventor, Samuel F. B. Morse created the Morse Code machine which allowed for increased far range communications and faster spread of news. Early Camera: In the 1816's, the first camera made by  Nicéphore Niépce  to capture images. This allowed proof for stories to be made, allowing stories to be fact checked....