Duopoly In The 1960's



What Is A Duopoly?

  • The era of two competing broadcasters, ITV and the BBC, is referred to by many as the "Golden Age" of broadcasting in the UK.
  • The two institutions had full control over the programmes as they produced them in-house.

Pros and Cons Of A Duopoly:

Pros:
  • Better quality shows as the 2 broadcasters have to only compete with each other
  • Production developed more of a business, talent was developed and processes improved
  • Allowed in-house talent and content to be developed over time and build a loyal audience

Cons:
  • Not much variation in shows to watch
  • Hard for voices outside of the institution to be heard
  • Content became stale and viewers would get board of the same thing

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